Twitter unfollows: too much information?
A couple of days ago I released a new TwitApps tool called Follows. I know I haven’t talked about TwitApps on this blog yet – that post is coming – but if you follow me on Twitter you should be aware of it.
The Follows service monitors your followers on Twitter and sends you a daily, weekly or monthly email telling you who’s followed and who’s unfollowed you since your last email. Twitter itself has the facility to send you an email every time someone starts following you but does not offer any sort of notification when they stop.
I can see why Twitter have done it this way. When someone starts following you it’s likely you’ll want to check out their tweets and you might decide to follow them back. The same logic doesn’t really apply to when people stop following you, or does it?
I built the Follows service primarily as a technical exercise, but also because I was curious to get some visibility on people who stop following me.
A while back a service called Qwitter appeared on the scene that offered an unfollow notification service so I signed up. Unfortunately it stopped working shortly after that for unknown reasons, but in the few days while it did work it was quite enlightening. By paying attention to both follow and unfollow notifications it was possible to spot some interesting trends.
By a strange coincidence it would appear that shortly after I launched my Follows service Qwitter started working again, but so far it doesn’t appear to be particularly reliable. It attempts to match an unfollow event to one of your tweets, effectively trying to find the cause of the action. This is daft primarily because there’s not always a single reason why people stop following you but also because they can’t possibly monitor your followers continuously – the Twitter API has limits that would prevent that – so it’s likely the tweet they attribute the action to was not your latest tweet at the time.
Since Follows went live I’ve been keeping track of what people tweet about it and Qwitter and I’ve noticed some interesting behaviour in response to notifications.
Quite a few users react to people unfollowing them by calling them out with a public tweet asking them why. I can understand the desire to get an explanation but doing it publicly seems a bit … well I dunno really, but it certainly isn’t the best way to go about asking the question.
The other common reaction is the realisation that their self-esteem can’t take being informed when people stop finding them interesting. Again I can understand this to a certain extent but it’s not something you can take personally and remain well-balanced. It’s the constant battle between the need for validation and the bliss of ignorance – part of the “human condition”.
Another interesting side-effect has been some comments from other Twitterers to the effect that such a service is pointless and/or purely egotistical, but I’m convinced there’s great value in getting visibility of the ongoing changes to your follower list.
I use the daily emails I get from Follows to do two things. First of all I check every new follower to see if it’s worth following them back, just like I did when I was getting the individual notifications from Twitter but now I only do it once a day which is far more efficient.
The second thing I do is have a look at every ex follower and if I’m following them I consider whether it’s worth continuing to follow them despite their decision to stop following me. I would never ask them about it because if someone has a problem with what I’m saying, whether it’s frequency or content, I would hope they’d tell me about it. It’s difficult to learn without feedback.
For me Twitter is not a popularity contest and it’s not an ego broadcasting outlet. It’s a conversation. If someone decides to stop following me I take that to mean they no longer want to participate in conversations with me. That’s fine, but it doesn’t necessarily mean I no longer want to participate in conversations with them, or that I’m no longer interested in what they have to say, but knowing they have made that decision is empowering.
What do you think? Do you see value in knowing if and when people stop following you or is it too much information?
Perhaps it is a result of studying server and other usage logs for too many years, but like you I also value being able to see both sides of the equation. I also agree that you need to be dispassionate about the process, in order to try and learn why people follow/unfollow. If someone (un)follows me it does not guarantee an automatic (un)follow back, each case is judged on its merits.
I would only be interested in finding those cheeky SEO pimp types that follow on the chance that you will follow too, and then immediately unfollow. Famoustwits is an example, but at least their profile is honest about such actions.
I really could not care too much about my ego being bruised by people unfollowing, I just also want to avoid being a sucker to the spammers that there are on twitter.
The “who” of users who unfollow is really unimportant unless your followers are close friends. These are people you can poll to get honest and insightful information about their unfollowing habits, and perhaps learn why you got unfollowed.
Unless you’re a marketer or business, with whom you have a commercial relationship, you probably shouldn’t waste your time with ‘unfollow’ customer service surveys.
What WOULD BE useful–and I haven’t checked out Follows or Qwitter yet–is knowing why people YOU follow BLOCK you. I notice following list attrition, and these people have to go out of their way to get YOU to not follow them, aka BLOCK you. These are the people I want to know something about, or attempt to ask questions.
Of course, once they unfollow you, you probably have no real means to privately question their motivations.
@Tyler: Nice idea. Unfortunately Twitter doesn’t give you access to who’s blocked you. TwitApps Follows will notify you about the user, but only because they’ll disappear from your followers list.
On the other hand if people are actually blocking me I’m clearly doing something wrong. You following someone does them no harm and gives you no additional access to them or ways to spam them so there’s little reason for them to block you. I view the blocking ability on Twitter as more of a “report this user” function.
When someone follows me, I don't automatically follow them back, but I do almost always make sure I'm following someone when I'm getting replies from them. That is enough to keep the spammers out in my experience.
If I'm following someone and responding to them and they don't ever follow me back, I don't take it personally, but I will often unfollow them at some point, because the whole point is to make a connection and share ideas…and if communication is not 2-way, it's not communication. It's stalking. I do admit to stalking a handful of people, but I try to keep it to a minimum